Ella is a movement. We are a community of women unified by one true love - high fashion.
We connect women with each other through a common love of fashion. Fashion that may be found in our shop or in each other’s closets.
We learned from users of our app that meeting up to try things on was a bit awkward and sometimes logistically difficult to coordinate.
By opening a physical location can happily offer an elevated shopping experience with proper fitting rooms and the ability to accept all forms of payment, just like with regular shopping! This eases the pain of needing to coordinate your schedules and eliminates the need for trying things on in coffee shop washrooms!
Remember that time in 2014 when you tried to work your way back into our closets but were met with insurmountable rejection? Didn't you learn anything from that? Sure you fooled us in the 70's - there was a lot to be distracted by in that decade - and yeah, ok - you snuck in again at the turn of the millennium - we were vulnerable then too
These little people understand what it means to give exactly zero fucks about just about everything in life, and I wanted in on the action. So I asked my toddler to style me, giving the approximated zero fucks that he so wonderfully does in his own life.
I have to say though, the moment temperatures rise above 20 C's, I lose all sense of cool, so to speak. And cooling off is a rather tough goal to accomplish when you're consumed with the subordination of pairing the proper crop with the proper skirt, under the proper cardi, with the proper cool-factor enhancing necklace, strappy sandals or open toe booties, and so on.